Affluent Consumers Clip Coupons. Poor People? Not So Much

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[...] 8. Coupon Redemption. The numbers are already up 23 percent so far this year, demonstrating that people are eager to save money. And you know who is more likely to be clipping those coupons? Folks who are well-to-do. [...]

Does this include online coupons from sites like Savings.com as well? If so, then it's understandable that there are more affluent users. Low income people are less likely to own computers.

Who would have thought households with women heads, or large income families with a woman who probably doesn't have full time employment vs single men ---

Women use coupons, most men don't. Is that really that hard? Most coupon items are aimed at women as well.

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The biggest coupons we use are sold by our kids school as a fund raisers, mostly full of two for one dinner coupons for local restaurants - if you don't have a kid in a better school with a PTA that does aggressive coupons books - you never get a chance at these items. These books are the only place you will find coupons for some smaller local stores (kids clothing, non-chain stores)

My experience has been that a lot of the store brands are less expensive then name brands even after coupons. Of course with things like toiletries, laundry and dish soaps, cleaning supplies coupons are the best way to go.

Your observation that middle and upper income persons use coupons is right on target, but I disagree on the comments that clipping takes a lot of time and that store brand sales net the biggest savings.
Yes, coupons are for name brands, but if you watch, sales at the stores often coincide with coupons that are out.

Example: Brand name cereal is on sale at Walgreens for 2/4.00. You print a coupon off http://www.mypoints.com (which also earns you free points toward a gift card when you redeem it) for 1.00 off 2 boxes. Your name brand cereal just became 1.50 a box. Cheaper than generic.

Or, look at Hamburger Helper at Kroger. It's 10.00 for 10 on sale then you use the .75 off three boxes coupon making them.75 each if you only bought 3 (you don't have to buy 10 to get them for 1.00 ea).

I print almost all coupons off the web, the rest come in the junk mail that has the restaurant coupons in there. I keep them in a binder clip in my purse which is on me at all times. I dont' pay for the newspaper, I check all the grocery ads online (Walgreens, Kroger, Food Giant, SuperValu, etc.). You can do it in an hour or two a week on Sunday and Wed. We also have a coupon exchange I can stop by at the county Extension Center.
FrugalinPaducah : )

The way to save big bucks on coupons is to know your stores' policies on coupons, and use coupons with sale items. For instance, at Publix, you can use two manufacturer's coupons with a buy one get one free purchase. Say it's cereal, 2/$4 with two .75 coupons. That's $2-.75 or 1.25 each for a $4 box of cereal. You aren't even going to find generic cereal at that price.

Coupons are worthwhile for saving on brand name items. You don't see coupons for generic or store brand products, which if you have a lower income you are more likely to buy.

Let's look at the math:
Brand name cereal regular price: $4.00
On sale price, with coupon: around $3.00

Store brand cereal regular price: $2.50 or less

Now granted, this isn't every case, but it's most commonly true. If you have the higher income that you can afford to buy name brand items at the regular price, and then use coupons for savings, that's smart economics, which is why those people tend to have money.

But at the same time, you can save more by buying store brands on sale than you can with coupons on name brand items.

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